AARP - Hoy es un buen día (Real Possibilities 1)
Launch of the new "Real Possibilities" ('Posibilidades a tu alcance') campaign for AARP. Work included: TV spots, internet videos, digital and print. AARP is one of the largest non-profit organizations in the country. It works for the betterment of society and helps people 50+ to live their lives at the fullest. Additionally, AARP offers its members information, social advocacy and even discounts on several services and products.